579: Signed & personalised copy of I Want My MTV by Rob Tannenbaum & Craig Marks

ITEM: Signed and personalized paperback or hardcover (your choice!) of I Want My MTV

DETAILS: Named One of the Best Books of 2011 by NPR SpinUSA Today CNBC – Pitchfork – The OnionThe Atlantic – The Huffington Post VEVO – The Boston GlobeThe San Francisco Chronicle
For fans of VJ: The Unplugged Adventures of MTV’s First Wave
Remember the first time you saw Michael Jackson dance with zombies in “Thriller”? Diamond Dave karate kick with Van Halen in “Jump”? Tawny Kitaen turning cartwheels on a Jaguar to Whitesnake’s “Here I Go Again”? The Beastie Boys spray beer in “(You Gotta) Fight for Your Right (To Party)”? Axl Rose step off the bus in “Welcome to the Jungle”?
Remember When All You Wanted Was Your MTV?

It was a pretty radical idea—a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined.
I Want My MTV tells the story of the first decade of MTV, the golden era when MTV’s programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties. From its start in 1981 with a small cache of videos by mostly unknown British new wave acts to the launch of the reality-television craze with The Real World in 1992, MTV grew into a tastemaker, a career maker, and a mammoth business.
Featuring interviews with nearly four hundred artists, directors, VJs, and television and music executives, I Want My MTV is a testament to the channel that changed popular culture forever. 

DONOR: Rob Tannenbaum has been a contributing editor at Rolling Stone, DETAILS, Playboy, and GQ, and has written for New York Magazine, the New York Times, and Longreads. His first book, I Want My MTV, an oral history of the network’s creation and wild first decade, has been optioned by the film company A24. 

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